Do you want to know how Search Engine Optimization (SEO) can benefit your business? Before I tell you how it works and how to leverage it, let’s first go over the definition of SEO, and then we will dive into how SEO works for you.
What is SEO?
SEO stands for Search engine optimization. It is a combination of science and art to leverage organic traffic from search engines such as Google, Bing, and other search engines. SEO includes process of make your website more visible to your ideal searchers.
How it works?
Google, Bing, and other search engines scan websites across their indexed pages and find new one if published and relevant to search query.
Google’s crawler scans millions of webpage related to search query and shown best suitable page to their user to provide best solution. Same way, we can also be the solution for our users by providing information about our products and services.
Let’s understand with example, if you search for “Gujarati street food” then how Google show you best and relevant results from thousands of results?
Google scan how relevant the content is to you, is it match the search intent of your search query? If, yes then it will show you content from thousands of web pages based on your keyword/search query. From thousands of web pages, Google bot picks up pages upon 100+ ranking factors based on SEO.
Where it seen?
SEO results can see under ad section in SERP (Search Engine Result Page) for users. Research says that, organic results get 40% more clicks than ads. Key benefit of SEO is you don’t need to pay to be on top position like Ads. It’s organic way to rank higher in SERP with tons of benefits like, credibility, authority, awareness, leads, users, much more…
Image Credit: backlinko
How it can benefit your business?
Are you a manufacturer, service provider, agent, wholesaler?
Are you a manufacturer, service provider, agent, wholesaler?
SEO is a universal marketing channel if you have website. It’s a long term process to grow your business identity, authority, trust factor, visibility, leads, and many more.
SEO helps you to be visible where your ideal user is without spending tons of money in ads. Ads will also benefits to you till you spend money on higher bid where SEO will benefits to you in a long run after you stop Ad.
Advantages of Digital Marketing over Traditional Marketing
- Low cost
- Huge ROI (return on investment)
- Easy to measure
- Easy to adjust
- Brand development
- Easy to share
- Precise targeting
- Global
- Greater engagement
Techno Bytes IT Solutions LLP is a digital marketing agency in Morbi, Gujarat. Has been working since 2016 in the arena of SEO, Social media, Website design and development, Amazon brand management, Software’s, and many more. Contact us to know more about us and our services.